
As an author, it probably feels like you really only have two choices.
You’ll either do no publicity at all … or spend thousands of dollars on a publicist.
It’s not true. There’s another way.

DIY PR Toolkits:
Be Your Own Publicist
The toolkit is a suite of tools and resources—created by longtime publicists, publishing and media professionals—to equip authors with the professional PR tools and training they need to do their own publicity work.
Our stellar team consists of longtime non-fiction and fiction book publicists, who have worked with the world’s largest publishing houses and media.
Hiring a publicist (if you can find one) and paying thousands of dollars
every time you write a book? Or making a small, one-time investment in your career as a writer and learning to do the work yourself?
No one is going to know your message better, care more or work harder than you are. All you need are the tools.
Who it’s for
- Independent or self-published authors
- Book releases with a limited or more cost-effective budget
What’s included
- Professional press kit, custom-built by our team of longtime, industry-leading literary publicists
- A copy of our e-book, Land Local Media: An Actionable Guide to Help Self-Published Authors Book Local Press
- Curated media list of 100+ media contacts in your nearest major market, including email addresses and contact info
- Email templates proven to help you craft the perfect e-mail
- One-on-one personalized coaching and consultation time to prepare you for interviews with our award-winning team of former broadcasters
Still have questions?
Contact us and we’ll connect with you as soon as possible!

Publicity toolkits and resources
for self-published authors
We’re the first full-service literary publicity agency in the country to
have created a full suite of PR tools and resources to help self-published authors do their own publicity.
Custom-built press kits, media lists, media training courses, email scripts, consults and more.

